Dive Summary:
- Greentech Media has highlighted major cleantech deployments this year worth celebrating. Among them are European countries leading the way in electricity transformations.The first quarter of 2013, Portugal sourced 70 percent of its electricity from renewables. "That’s three straight months of outsize production from hydropower (37 percent) and wind (27 percent) with a small contribution from solar," Greentech Media reports.
- In Germany, "private citizens are responsible for over a third of the wind and solar capacity in Germany. Add the share owned by farmers, with their tracts of land ripe for renewables, and the result is a clean energy market by the people, for the people."
- Further, LED lights are getting cheaper and more widespread. "Getting LED lights into retail stores for less than $10 has been the main goal of every solid-state lighting company. This spring, Cree became the first company to make it happen..." In Sylvania, 35 % of households now have an LED light.
From the article:
“You have to give consumers a reason to switch,” says Mike Watson, VP of corporate marketing at Cree. His company has given them two: feel and price.