Dive Brief:

• Solar company SolarCity has come out with a new logo.
• Although there has been no official news release announcing the logo change, a video from SolarCity explains that the new logo "looks clearer and less cramped—especially on a mobile device."

Here's a picture of the old logo:

Here's a picture of the new logo:

Dive Insight:

The logo's key element—a minimalist image that looks a cross between sunflower and a shining sun—remains fundamentally unchanged. The big change comes in terms of dimension. The old logo was flat and two-dimensional; the new one is rotated diagonally in space to give it the appearance of three-dimensionality.

Ultimately, it may be a small logo change but the new logo looks sleeker and has more depth. It may not seem like a huge deal, but it will resonate with potential consumers as they make subconscious associations about the company through its logo. Let us know what you think on Twitter @UtilityDive.