Dive Brief:
- A startup company is launching a platform Monday that aims to become a one-stop shopping site for customers that are considering installing rooftop solar systems. Using information about a property owner's individual roof, Geostellar's website lets customers compare leasing versus buying, and allows them to sign up with an installer.
- Geostellar believes its website will lower solar costs by cutting the expense of signing up customers for solar.
- Solar installers can sign up with Geostellar to be part of their program. Investors in Geostellar include NRG Energy, Flash Forward Ventures and the State of Maryland.
Dive Insight:
Geostellar has been focused on providing site-specific solar data to help people understand the value of solar. The company has also been providing information on solar incentives around the U.S. Geostellar is putting the pieces together in a move that could reduce the “soft" costs of installing solar.
