Dive Brief:

• SolarCity has announced a new partnership with the retail energy services provider Viridian.
• Viridian already serves about 230,000 household energy customers in the Northeast, and SolarCity products will now be available through its sales channels.
• The new solar products and financing will accompany Viridian's existing green energy and natural gas offerings.

Dive Insight:

SolarCity, which just rolled out a new logo, is on the hunt for new customers right now. In fact, the company has set a goal of rounding up 1 million solar rooftop customers in the next half-decade. This Viridian partnership potentially brings the company closer to achieving that milestone should increase SolarCity's footprint as it seeks to offer solar options to households at prices set to compete with electricity rates.