Dive Brief:
- SolarCity is partnering with Best Buy to sell rooftop solar panels in the electronics stores.
- SolarCity, which mainly leases its solar panels, has put company employees in about 50 Best Buy stores in Arizona, California, Oregon, New York and Hawaii. The employees will give potential customers estimates on how much money they could save by having solar panels put up on their roofs.
- SolarCity has a similar relationship with Home Depot.
Dive Insight:
Most people don't spend too much time thinking about their electric bills. Are Best Buy's tech-happy customers any different? Facetime to explain potential savings and the environmental benefits of solar could help SolarCity grab new customers. And with SolarCity's leasing business model, the customers can focus on immediate savings on their electric bills rather than the price tag of the solar panels.
