• Smart Grid Billing has been around since 2009 and recently emerged from the San Francisco-based Greenstart program for startups, but they're ready to begin field-testing their monitoring technology at a Massachusetts gold course later this month.
• The company wants to share revenue with customers who reduce the use of appliances such as air conditioners during peak hours of electricity consumption.
• Smart Grid Billing CEO Henrik Westergaard believes his company's real-time monitoring technology will give it an edge in the demand-response market.

From the article:

Dialing down your home’s energy consumption during times of peak power grid use in exchange for compensation is an emerging service. Picture it’s a hot day and you agree not to jack up your air conditioner in exchange for a discount on your utility bill. ...