Dive Summary:

• Pecan Street Inc. announced on Tuesday that it would launch an 18-month study, comparing pricing and incentive-based impacts on on power usage, in search of ways to ease demand during peak periods of use.
• The organization, which is based out of Austin, Texas, will conduct the new trial from March 2013 through October 2014, in collaboration with the Center for Commercialization of Electric Technologies (CCET).
• Participants will test out different configurations, introducing such factors as reduced pricing during peak wind power production, automated smart thermostats and text message alerts urging reduced usage.

From the article:

Pecan Street Inc., a nonprofit research and development organization headquartered at the University of Texas at Austin, has announced that it is launching a side-by-side [...]