Dive Summary:

• Energy efficiency software firm Opower launched its new Behavioral Demand Response (BDR) platform on Thursday. 
• The platform uses Advanced Metering Infrastructure (AMI) data to give residential customers personalized insights into how they reduce their energy consumption via their "communication channel of choice," according to an Opower press release.
• Opower announced it its partnership with Baltimore Gas and Electric (BGE) to deploy BDR in its service territory. Opower will send out 40 million communication to BGE customers over the next three years.

From the article:

Morris wouldn't disclose the exact results within BGE territory, but said the company was convinced it was scalable. And although he wouldn't comment on Opower's plans to work with other utilities, Morris hinted at coming future rollouts.

"We think there's enough information to show this is game-changing," said Morris. "Behavioral demand response gives us the ability to engage any service territory anywhere instantly, turning entire cities into virtual peaking power plants."