Dive Brief:
- Opower last week announced its new suite of demand management offerings to utilities, boasting it can crunch enough data to "create a holistic view of each customer."
- The enhancements to the Opower 7 suite include an improved personalization and segmentation capabilities, making it easier for utilities to segment customers across "more than 100 demographic, psychographic and behavioral variables."
- Opower is growing, and said it has access to more than 500 billion meter reads from more than 60 million households around the world. But Greenech Media points out that last week the company lowered 2016 revenue expectations by $11 million, causing the stock price to drop.
Dive Insight:
Opower is continuing to spread its platform, and recently announced it would begin providing services to Exelon's utilities, including BGE in central Maryland, ComEd in northern Illinois and PECO in southeastern Pennsylvania.
The company's Opower 7 suite includes proprietary call center analytics and enhanced capabilities it says are key for "cross-channel branding and customization and providing differentiated experiences across the customer journey," the company said.
Opower is now working with more than 100 utilities on 4 continents, using its analytics and data crunching capabilities to provide behavioral demand response, bill advisor and marketplace products. The offerings give utilities "the power to glean insights to improve their Demand Side Management, marketing, customer care, and other programs," said Opower CEO Dan Yates.
