Dive Summary:
- NRG Energy has launched NRG Residential Solutions, a retail energy company that will serve Philadelphia and the surrounding area. The company ultimately plans to expand to Pennsylvania, New Jersey, Maryland, Massachusetts and D.C., according to a press release.
- The company aims to compete with traditional utilities by providing customers with flexible plans such as the Design Your Own Plan, the Learn & Conserve Plan and the Eagles Fan Plan.
- NRG Retail Northeast president James Steffes said, “While local consumers have had the power to choose their retail energy provider for years, nearly 70 percent are still buying their power the old fashioned way, through their utility company. We expect to win them over by showing them we’re a different kind of energy company – one that is focused on a smart and innovative energy future that offers them a rewarding way to buy and use energy.”
From the article:
"NRG Retail Northeast president James Steffes said nearly 70% local residents are still purchasing power through their utility company despite having an option to choose their retail energy provider for years.”