Dive Summary:
- Six utilities will take part in Nest Labs' thermostat push to incentivize customers with $100 rebates, free thermostats, and cash or credit rewards for participating in energy saving programs.
- NRG Energy, its subsidiaries Reliant and Green Mountain Energy, National Grid, Austin Energy and Southern California Edison are among the utilities partnering with Nest Labs.
- Nest Labs will tap utilities’ $9 billion energy efficiency dollars to help prevent brownouts which are sudden spikes in electricity usage that disrupt power supply.
From the article:
"It's a lot of money but we don't think it is being effectively used," Fadell said in an interview. "We went after exactly that money and wanted to redistribute it, so to speak, to our customers."
