- Bills and paying are the most important areas for consumers when they deal with their utilities, and they want that to be easy to do across platforms.
- On average nationally, two-thirds of a utility's website traffic is related to billing and payments.
- It appears that C-level utility executives do not fully understand how important those areas are to their customers.
From the article: "According to findings from its most recent Utility Adivosry Council study, Fiserv discovered that customer billing and payment options is one area that remains neglected and needs more attention from utilities. ..."
