• Entergy, an electricity provider with customers in Arkansas, Louisiana, Mississippi and Texas, has released an iPhone app that will include account access and outage updates.
• The company plans to monitor user feedback and offer new features as needed.
• "It illustrates our focus on delivering a positive customer experience by providing information that matters most to them using a variety of platforms," Rod West, Entergy's executive vice president and chief administrative officer, said in a statement.

From the press release:

Entergy has been a leader in the utility industry in providing Web transaction services, including My Account, outage and transaction texting, outage maps and mobile Web access. Now, Entergy adds a new tool to its digital communications: The Entergy App for iPhone.

Combined with other recently launched digital offerings – My Home and My Advisor – the app further solidifies Entergy's commitment to addressing customer wants and needs. ...