Dive Summary:
- Duke Energy's corporate name will remain, but the company will rebrand itself following its merger with Progress Energy, CEO Jim Rogers explained in a letter to the North Carolina Utilities Commission last week.
- Duke's logo is expected to change as the company begins bringing its subsidiaries under the umbrella of a "master Duke brand."
- The new logo and any associated name changes are expected to be rolled out in the first quarter of 2013.
From the article:
Duke Energy Corp. will have a new logo — and some of its subsidiaries may be renamed — next year as part of a rebranding following its $32 billion merger with Progress Energy. ...
