Dive Brief:

• Detroit-based DTE Energy fired Rachel Burnett, a call center worker, after she wrote a profanity-laced complaint on her Facebook page about customers calling in after losing power.
• Nearly 300,000 DTE customers lost power when major storms blew through Michigan last week.
• The now former contract worker said she was joking.

Dive Insight:

Joking is all fun and good until you post it on the Internet where everyone, including your employer, can see it. In this case, customers posted Burnett's message on Twitter. DTE, fully engaged with social media, announced Burnett had lost her job via Twitter.