Dive Summary:

• Dominion Energy Solutions, a subsidiary of Virginia-based Dominion, is offering a lower price than American Electric Power (AEP) with no cancellation fee in an attempt to gain customers in Ohio.
• Dominion purchased enough electricity on the market to serve about 10,000 customers with this offer, which will offer a 20 percent savings for most households over AEP's current pricing.
• The price Dominion is offering is 5.99 cents per kilowatt-hour, whereas most AEP customers is central Ohio pay more than 8 cents per kilowatt-hour.

From the article:

One of the country’s largest energy companies is now seeking customers in central Ohio, providing a high-profile competitor for the local utility, American Electric Power.

Dominion Energy Solutions, a subsidiary of Virginia-based Dominion, is offering a lower price than AEP, with no cancellation fee if the customer ends the contract before it expires in December 2013. ...