Dive Brief:
- Commonwealth Edison has adopted Opower’s new customer segmentation and targeting tools to aggregate data for more than 1.5 million of its residential customers, the companies announced yesterday.
- The solution allows ComEd to customize multi-channel communications to provide information to help customers reduce energy use.
- The goal, ComEd said in a statement, is to connect with customers via their preferred energy channel — web, interactive voice response or paper — to ensure higher levels of engagement. The utility said it expects that the combined participating customers will save 200,000 MWh of electricity each year, and about 2% on their electricity bills.
Dive Insight:
ComEd has expanded on its partnership with Opower and will now use the firm's upgraded demand-side management program to help customers reduce their power use. In addition, ComEd said this summer the utility will also launch its smart meter-enabled program called Peak Time Savings using Opower’s Behavioral Demand Response solution.
The peak time savings plan is designed to helps save customers money by applying credits to their bills for lowering electricity usage during high demand periods. Customers can earn a $1 credit on their electric bills for every 1 kWh of electricity reduced during those times.
“Our objective is to put control in our customers’ hands,” said Val Jensen, senior vice president of customer operations for ComEd, in a press release. “Personalized communications, customized home energy reports, and demand response are some of the many tools we offer customers to help them better manage their energy use.”
