Dive Brief:
- Comcast has expanded its energy offerings into California and has eyes on the Texas market as well, Energy Choice Matters reports.
- Crius Energy, Comcast's partner on the energy program, told investors last week during an earnings call that it had expanded into California and would begin offering the Energy Rewards program in the Lone Star state in December.
- Crius, which recently took over as Comcast's partner on the deal, replacing NRG Energy, said it added 4,000 subscribers in the third quarter through the Comcast partnership.
Dive Insight:
Comcast continues to expand on its home energy offerings, and the new partnership with Crius appears to be paying off. Crius said in an earnings statement that it now has more than 5,000 customers via the Comcast program. According to Energy Choice Matters, the company should have access to all Comcast customers in deregulated markets by the end of next year.
In addition to California, Comcast is offering its Energy Rewards program in Pennsylvania, Illinois, and New Jersey.
Crius said that in the last quarter, it began expanding distribution channels into Texas, and in July expanded its TriEagle Energy electricity license to include the Viridian Energy and Comcast Energy Rewards trade names. "Expansion into Texas will enable the introduction of the Comcast strategic partnership and network marketing channels into the state, which are expected to be operational during the fourth quarter of 2015," the company said.
Customers who sign up for gas or electric service with Crius will receive a $20 prepaid Visa card, free movie tickets and can enroll for three free months of either HBO, Showtime or Cinemax. Comcast wants to continue expanding its energy offerings beyond the Xfinity Home program which incorporates security and home energy management, including smart thermostats.
