Dive Brief:

• Cloud-based demand management provider Bidgely said its HomeBeat platform helped customers of London Hydro in Canada's Ontario province achieve 2% energy savings in the first months of using the system.
• The platform utilizes the Green Button initiative, which helps utilities share data in a standardized format, to assist service providers in bringing more offerings to the grid.
• The California-based Bidgely said one-third of the customers who downloaded the app are logging on multiple times per week, increasing London Hydro's engagement with customers. 

Dive Insight:

Bidgely's HomeBeat platform turns demand management into an app-based game, and continued results indicate it may be addicting for energy consumers. 

Bidgely CEO Abhay Gupta said the company's platform "generates consumer delight with their utility, going above and beyond customer satisfaction and energy savings."

Whether or not it stacks up against the latest social media games, customers are seeing results. Bidgely is based in California but increasingly is finding customers overseas. Last year the company announced it helped a rural Australian utility reduce load by 30% during peak events using HomeBeat platform.

While the platform's results in Australia demonstrated it could reduce peak usage during events by a startling amount, it is also showing the ability to reduce day-to-day power consumption. Now a local utility in Ontario has taken notice, utilizing the app to increase customer engagement. 

The app leverages data access generated through the Green Button Program, which aims to streamline and simplify how energy data is shared with third-party providers. London Hydro is a founding member of the Green Button Alliance.